For small contractor businesses and one-man, independent contractor operations, a website may seem like an unnecessary expense. After all, you've built your business this far through good work, repeat customers, and word-of-mouth referrals.
What can a website really do for your construction business?
YOUR WEBSITE CAN BRING YOU NEW LEADS
What do you need to keep your business running? Revenue. And if you want to be profitable, you need a way to regularly get new leads and new projects.
Your website delivers new leads right to your front door. And the best part is the quality of leads it brings you. A well built website brings sales qualified leads who are looking for your exact service.
The way people search for a service or good has drastically changed. Today, no one is picking up the phone book, and flipping to the yellow pages to find a painter, electrician, or plumber. What they are doing is getting online.
97% OF PEOPLE GO ONLINE TO SEARCH BEFORE THEY MAKE A DECISION ABOUT PURCHASING A LOCAL PRODUCT OR SERVICE.
Every single day, people in your neighborhood are heading to the internet to find answers to questions, search for local services. If you don't have a website, you are missing out on the opportunity to get your business right in front of them.
And more than that, you're missing an opportunity to rise above the competition. Having a website is vitally important to doing business today, and yet...
It's estimated that 50% of small businesses still Don't have a website.
A website gets you in front of potential new leads who are looking for the type of work you do. And it gives you an advantage over the competition who still hasn't figured that out.
WHAT CAN A WEBSITE DO FOR YOUR BUSINESS?
A website is like a living breathing representation of your business. It's the ultimate sales team, working for you around the clock.
- Your website can provide information about your business: how long your company has been around, your specific experience and credentials, and exact services you offer.
- Your website can provide online testimonials and reviews from previous clients, as well as pictures of projects you have completed.
- Your website can also answer questions that you are frequently asked, provide ho-to's, tips, advice, and offer ideas that inspire potential clients.
Best of all, your website provides you opportunities to capture qualified leads. Make sure that your construction or contracting business has a website, and you will be able to meet your potential new clients exactly where they are spending their time: online.